Mowalola is a London-based avant-garde fashion brand known for its subversive, high-octane aesthetic that blends Nigerian heritage with global youth culture. Founded by Nigerian-born designer Mowalola Ogunlesi, the label has gained a cult following for challenging traditional ideas of gender, sexuality, and Black identity through fashion.
The collaboration brings Jordan Brand into Mowalola's world while staying rooted in the heritage, influence and cultural credibility that have always defined the brand. A familiar Air Jordan silhouette is pushed into new territory through the reimagined Air Jordan 14 and unexpected mule form.
The fashion-forward apparel challenges familiar expectations and invites people to see Jordan Brand through a different lens. The result feels recognizable, but intentionally transformed as the collection challenges familiar expectations and invites people to see Jordan Brand through a different lens.
Launching September 26th, in-store and online at INVINCIBLE and FRUITION.