Classic met classic, and the result was unforgettable. On Wednesday, May 21st, INVINCIBLE teamed up with Dans Burger to host an exclusive early access launch for the iconic Air Jordan 4 White Cement.
The event location was kept under wraps, revealed only through a series of subtle clues across INVINCIBLE’s social channels, building anticipation and curiosity among the community. When the moment came, the crowd showed up strong, proving once again the power of culture-driven connection.
Sneakers were secured and smash burgers devoured, with each purchase of the AJ4 accompanied by a complimentary burger from Dan’s. It was a perfect pairing, celebrating the timelessness of two cultural staples: the legendary Air Jordan 4 and Dan’s signature classic smash. The energy was undeniable, fueled by a shared love for authenticity, heritage, and the joy of a well-crafted experience.
Huge thanks to everyone who pulled up and to the Dan’s Burger team for showing up with the heat.
